BECAMEX TOKYU
Toward a Beautiful Age
"Beauty" is a criterion, a standard of value towards the next era of TOKYU. The "Beauty" that we are pursuing here is people’s intensive feelings in an environment where human; society and nature are merged together without border and age boundaries. TOKYU Group takes "creating beautiful, exquisite, high quality, healthy, heart-touching living environment" as our business goals, and try our best to accomplish this. In addition, the Company desires to help everyone live in their own wish, feel happy in a "harmonious", peaceful society. The slogan "Towards a beautiful age" is to convey TOKYU Group's determination of always showing our own beauty and becoming the pioneer in creating beautiful living environment.
We are determined to build up the company and share this philosophy.
Management Policy:
- Work independently and in collaboration to raise Group synergy and establish a trusted and beloved brand.
- Meet current market expectations and develop new ones.
- Manage in harmony with the natural environment.
- Pursue innovative management from a global perspective.
- Value individuality and make the most of each people.
- Through these means, we will fulfill our corporate social responsibilities.
Guidelines for Action:
Fulfill your responsibilities; Collaborate to enhance each other's abilities; Reinvent yourself with a global awareness.