Mr.Pizza Vietnam

After Mr.Pizza opened its first location near Ewha Womans University (Seoul, Korea) in 1990, it launched a series of marketing campaigns targeting female customers throughout the mid-2000s.

Thanks to the successful campaigns coupled with the 300% Principle, Mr.Pizza became No. 1 pizza chain in Korea, beating its major global competitors. One of the key reasons behind the brand’s success is women-targeted marketing. Under the slogan of ‘Ladies First’, Mr.Pizza has focused on marketing campaigns targeting female customers.

The company expanded its business in 2008 and became the first pizza restaurant to be listed on KOSDAQ in the following year. In 2012, after reaching the top position in the Korean pizza business, Mr.Pizza started looking to overseas markets for opportunities. The first overseas Mr.Pizza restaurant opened in Beijing, China in 2000. In 2007, it eventually entered the U.S., the world’s largest pizza market. So far, these overseas locations have received positive response from local customers. China’s largest restaurant review site Dazhong Dianping included it as one of the ’50 Restaurants Beloved by Chinese Diners’ for 5 consecutive years from 2009, while U.S. restaurant guide Zagat named Mr.Pizza’s Wilshire location the ‘Best Pizza Store’ for 4 years from 2009.

Mr.Pizza currently has nearly 600 Mr.Pizza locations home and abroad. By 2016, Mr.Pizza has over 450 stores in Korea, 100 stores in China, begins to enter Philippines, Thailand and Vietnam.

We at Mr.Pizza will try to win the hearts of customers throughout the world by developing premium pizza recipes with quality ingredients and delivering exceptional customer satisfaction.